01
The phone rings while you're on the tools
A missed call is rarely a callback — it's a job that went to whoever answered first. Five missed calls a week on an average £[X] job is real money out the door every month.
Built for plumbers, electricians, roofers & builders
We help trades businesses answer every call and book jobs 24 hours a day using custom AI systems — without losing another booking to the competition.
When you're up a ladder or under a sink, the phone still rings — and most callers ring the next name on the list. We build and run the call answering, chat and booking system that picks up instantly, qualifies the job, and drops it straight into your diary. Built around how your firm already works, live in under two weeks.
No obligation. You leave the call with a practical plan for your business.
- Every call answered
- 24/7
- Typical go-live
- < 2 weeks
- Refund guarantee
- 4 weeks
- Trades businesses served
- [X]
Every call answered
Typical go-live
Refund guarantee
Trades businesses served
The cost of doing nothing
Your business doesn't need more apps. It needs a system that produces a measurable result.
Most trades firms don't have a lead problem. They have an answering problem, a follow-up problem and a diary problem — and each one has a price.
02
Enquiries come in at 7pm and get answered at 9am
Homeowners and site managers ring three firms. The one that replies first usually quotes first — and wins.
03
Quotes and follow-ups slip through the cracks
Warm enquiries sit in a phone, a WhatsApp thread and a notepad. Nobody chases them, so they quietly die.
04
Admin eats your evenings
Diary juggling, callbacks, chasing deposits and confirming appointments — hours a week that should be billable or your own.
05
You bought an answering service or app that nobody uses
Generic tools don't know your trade, your rates, your patch or your diary. They create more checking, not less.
What changes
A phone line that never misses, and a diary that fills itself.
Nothing about how you work on site changes. What changes is what happens to every enquiry that arrives while you're busy.
Every call picked up
Out of hours, on site, or three calls at once — the line is always answered in your business name.
Jobs qualified before they reach you
Trade, urgency, postcode and access are checked, so you only see work you actually want.
Appointments land in your diary
Bookings are placed against your real availability and travel patch, with confirmation sent to the customer.
Follow-up that actually happens
Quotes chased, no-shows rebooked and old enquiries reactivated without anyone remembering to do it.
Hours of admin back each week
Callbacks, diary juggling and message chasing handled in the background.
A clear view of your pipeline
Every enquiry logged with source, value and status — so you know what your marketing is really producing.
The solution
A complete system we build and run for you — not another app to learn.
You don't need to understand how any of it works. You need the phone answered and the diary filled. We handle the build, the wiring and the upkeep.
1
Diagnose
We look at where enquiries come from, what happens to them now, and where the money leaks. You get the numbers before anything is built.
2
Design
We map the call scripts, qualifying questions, pricing rules and diary logic around how your firm actually runs — not a template.
3
Implement
We build, connect and test it against your phone number, calendar and CRM, then go live. Typically inside two weeks.
4
Optimise
We review real calls each month, tighten the responses and adjust as your team, rates and coverage change.
What you get
Everything needed to make sure no job gets away.
Each part is set up around your trade, your rates and your patch — and every one of them exists to protect revenue you're already earning.
24/7 call answering
Every call answered in your business name, day or night, including overflow when your team is already on the phone.
AI chat on your website
Turn visitors into booked jobs — the chat answers common questions, checks the postcode and offers times.
Lead qualification
Job type, urgency, location and budget confirmed up front so you stop driving to jobs that were never viable.
Appointment booking
Slots placed against real availability and travel time, with confirmations and reminders to cut no-shows.
Follow-up and quote chasing
Sent a quote and heard nothing? It gets chased on a schedule, by text and email, until you get an answer.
CRM and diary connection
Connect your phone, inbox, calendar and CRM so every enquiry is tracked, followed up and moved along automatically.
Job notifications for the team
New bookings pushed to the right engineer or site manager with the details they need before they arrive.
Reporting you'll actually read
Calls answered, jobs booked, value in the diary and where the work came from — one simple monthly view.
Ongoing optimisation and support
Real calls reviewed each month, scripts refined, and a human to ring if anything looks wrong.
Before / after
Same team. Same vans. A very different week.
Now
- Calls missed while you're on the tools
- Enquiries answered the next morning
- Quotes sent and never chased
- Diary juggled by text at 9pm
- Job details scattered across phones
- No idea which enquiries turned into work
With Wayne Ellison Limited
- Every call answered, day or night
- Replies within seconds, seven days a week
- Follow-up runs automatically until you get an answer
- Appointments booked against real availability
- One record per job, visible to the whole team
- Clear reporting on calls, bookings and sources
Why us
Cheaper than a hire. Sharper than off-the-shelf software.
Another answering app, a part-time office hire or a generalist freelancer all leave you managing the outcome yourself. We own the result instead.
Strategy and build in one place
We work out where the money is being lost first, then build only what pays for itself. No project that ends in a handover document.
Built for trades, not for offices
Emergency call-outs, service areas, day rates, van capacity and site work — the system is designed around how your jobs actually run.
Live in under two weeks
You don't wait a quarter for a result. Most systems are answering calls inside two weeks of the strategy call.
It works with what you already use
Your existing number, calendar, inbox and CRM stay where they are. Nothing gets ripped out and no one has to relearn their job.
You keep talking to the person who built it
No account handover chain. Ongoing reviews, adjustments and a direct line when something needs changing.
Our guarantee
If you don't get extra bookings within four weeks of going live, we refund your monthly fee. The risk sits with us, not you.
Working together
Three steps from first call to booked jobs.
Book a strategy call
Thirty minutes on your business, your enquiry volume and where jobs are currently being lost.
Get your opportunity plan
We show you what's leaking, what it's costing and which fix pays back fastest — yours to keep either way.
We build, launch and improve it
Typically live inside two weeks, then reviewed monthly against calls answered and jobs booked.
Questions
The things trades businesses ask us first.
Will this work with the software we already use?
In most cases yes. We connect to your existing phone number, calendar, inbox and CRM. If something can't be connected directly, we'll tell you on the call rather than after you've signed.
Do we need any technical knowledge?
No. We build, connect and test everything. Your team carries on as normal — the difference is that jobs appear in the diary.
How long does it take to go live?
Usually under two weeks from the strategy call, depending on how quickly we can get access to your number and calendar.
Will this replace our office staff?
It usually takes the load off them. Out-of-hours calls, overflow and repetitive chasing get handled, so your people spend time on jobs and customers that need a human.
What happens to customer information?
Enquiry details are stored in the systems you already use, and access is limited to your team. Specific data-handling arrangements are confirmed in writing before we go live. [Insert your data policy details.]
What if something stops working?
The system is monitored and calls fall back to your existing line if anything goes wrong. Reach us directly at support@wayne-ellison.com if you spot an issue.
Is this suitable for a smaller business?
Yes — sole traders and two-van outfits often see the fastest return, because there's nobody in an office to catch calls.
How much of our time does it take?
Roughly two hours in the first fortnight: one strategy call, one walkthrough of how you handle jobs, and a short review before launch.
How is it priced?
A one-off build fee and a fixed monthly fee based on call volume and the systems involved. You'll get exact figures on the strategy call. [Insert pricing ranges if you want them public.]
What actually happens on the first call?
We ask about your enquiry volume, how calls are handled now and what a typical job is worth. You leave with a plan you could implement yourself. There's no pitch deck.
Find out what missed calls are actually costing you.
Thirty minutes, no pitch. You'll leave knowing where the jobs are going and what it would take to keep them.
- A review of how enquiries reach you today
- The points where jobs are being lost, with rough numbers
- A practical recommendation you could act on yourself
- Clear next steps — and costs, if you want them
For plumbers, electricians, roofers and building companies. No obligation, and no extra bookings in four weeks means your monthly fee is refunded.